University of Wisconsin-Madison (opens in new window)

Marketing Resources

Documents & Guides

  • Guides, logos, fonts and supporting documents for Wisconsin Union and supporting brands

    These are currently on Marketing's server, the Rathshelter, in the BRAND folders, organized by unit.

    It is also located and accessible to clients in this BOX folder.

    This is managed by the Creative Services Manager.

  • Business cards can be ordered through Digital Publishing & Printing Services (DPPS) using this guide. There are templates for standard Union, Wisconsin Union Directorate and Hoofers cards.

    You will need your internal unit's funding string to complete the transaction. 

    Please contact Jessica Seeland at with any questions.


  • Formal Logo Policy, Approved by Union Council in 2015

    This is the formal policy around logo development and use through Wisconsin Union.

  • This document shows where all the Memorial Union and Union South screens are located, what channel be playing on which screen, info on each channel and sizes for each zone within the channels.  

  • Website Event Calendar Image Specifications

    Be sure to add an image to every event. The correct and required image size is 1200 pixels wide x 800 pixels high, under 500 kb. JPG is the file format.

    Here are a few tools to help crop photos for the website event calendar.

  • Visual Media Managers (VMMs) are student photographers/videographers hired to cover Hoofers, WUD and Union events. VMM coverage is by request and first-come, first-served availability and is free to use. 

    Use this form to request VMM coverage for WUD, Hoofers & Union events.

    For all other Union marketing photography or video requests, email Tamsin Ford:


  • Anyone outside of the Union or UW who wants to film & take photos in Memorial Union or Union South needs to request permission. This includes students.

    Please fill out the form on this page.

    A team member will be in touch regarding next steps.  

  • High-resolution images located at

    View the Wisconsin Union Photoshelter Guidebook here.

    This is managed by the Creative Services Manager.


    Reference the Union's CMS manual and tutorial videos for basic guides to creating web events, editing pages and more.


Go to top of page