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Marketing Resources

A Guide to Marketing documents, workflow and guides

Marketing Snapshot

6-month forecast of marketing initiatives

Located in this Google Doc.

This is managed by the Marketing Director.

Graphic Order Number Reservation

Reserve a Graphic Order number for a new GO

Located in this Google Doc.

This is managed by Marketing Production Manager

Graphic Orders - Active Collab

Graphic Order System

We currently use Active Collab for our order taking system.

www.activecollab.com

Information on how to use the system can be found here! updated 05.18.18

Each graphic request must have a completed Graphic Order then submitted to the Marketing Production Manager.

Graphic Order - Annual View

View of annual graphic orders + status

This is for the current fiscal year.

Located in this Google Doc.

It is managed by Marketing Production Manager.

Common Marketing Tactics

Helpful guide to common marketing deliverables, sizes, cost, timeframes

Located in this Google Doc.

Brand Guides

Guides, logos, fonts and supporting documents for Wisconsin Union and supporting brands

These are currently on Marketing's server, the Rathshelter, in the BRAND folders, organized by unit.

It is also located and accessible to clients in this BOX folder.

This is managed by Marketing Creative Manager.

Logo Policy

Formal Logo Policy, approved by Union Council in 2015

This link will take you to the formal policy around logo development and use through Wisconsin Union.

Digital Content Calendar

Content schedule for Digital Signage suite and website promotion

Schedule an ad on the digital screens or on the website thought the Weekly Digital Content doc.

This is managed by Senior Marketing Rep. 

Digital Signage Tracker, Channels and Zone Guide

This document shows where all the Memorial Union and Union South screens are located, what channel be playing on which screen, info on each channel and sizes for each zone within the channels.  

Photo Selects, Archive & Resources

Access the Wisconsin union Photo Selects & Archive

Located at wisconsinunion.photoshelter.com

View the Wisconsin Union Photoshelter Guidebook here.

This is managed by the Marketing Department

Photos For All Areas Of The Union

Photos are located on the Rathshelter in the Scans_Images folder.  Organized by unit.

This is managed by the Marketing Production Manager and the Marketing Creative Manager as received by the Senior Marketing Specialist.

The Photo Freelancer Worksheet indicates process and what photo sets have been processed for selects.  This is located on the Rathshelter in the Scans_Images folder, in the Freelancer Photo folder.

Photography Request Form & Schedule (Visual Media Manager)

VMMs are student photographers/videographers hired to cover WUD and Union events. VMM coverage is by request and first-come, first-served availability and is free to use. 

Use this form to request VMM coverage for WUD & Union Events.

For all other Union marketing photography or video requests, email Monica Slater: monica.slater@wisc.edu.

Contact and Policy guide - TBD

We also maintain a photo schedule and budget plan. This google doc spreadsheet is used to capture major events that are part of the editorial request for photo/video.

Photo & Video Request Form (outside orgs. filming in Union)

Anyone outside of the Union or UW who wants to film & take photos in Memorial Union or Union South needs to request PERMISSION.  Even Students.

Have them fill out the form on this page, which goes to the Marketing Rep. for photo/video, which then starts a workflow for approval or denial.  

Photo/Video MarComm - 2014, 2015, 2016, 2017, 2018

Photo and video capture for major efforts, 2014 through 2018

2014 Video MarComm
2015 Video MarComm
2016 Video MarComm
2017 Video MarComm
2018 Video MarComm 

This is managed by the Senior Marketing Specialist 

Website CMS Manual and Tutorial Videos

CMS Manual And Tutorial Videos

Did you forget how to create an event or need more information on a specific page template? Check out our website's CMS Manual and some tutorial videos to jog your memory.

 

 

University Photo Library

University Marketing and Communications

These are great resources for beautiful, high-resolution campus photos. 

 

New photo library

Social Media Guidebook & Ad Request

Brand Voice and Guidelines

This social media guideline lists our voice, character, tone, language, and purpose. 

This flowchart indicates what type of content will be posted on each social media channel. This is subject to the social media manager's discretion but is a good starting point. 

Want a Facebook ad?

Fill out this form. 

Photo/Image Resizing Tools

Website Event Calendar Images

Be sure to add an image to every event. The correct and required image size is 1160 pixels wide x 700 pixels high.

Here are a few tools to help crop photos for the website event calendar.

http://picresize.com/

http://www.superresize.me/

Advertising Rates & Sizes and Ad Placements

This Google Docs separates out the most common ad rates and sizes used by Marketing. 

This Google Doc is the current 2016-2017 Advertising Spreadsheet that lists all current placed ads or ads to be placed.  

Any questions, see Kelly. 

Editorial Calendar

Calendar of editorial team efforts and stories

Located in this google doc.

This document is managed by the Communications Director. 

Communications and Media Style Guide

This information is on the WUD Marketing Resources. We wanted to make it Available here for any marketing needs as well.... 

 

Steps To Getting Media Attention

  1. Determine your goals
  2. Determine your target audience(s)
  3. Identify your key messages
  4. Identify available communication channels, including those you own/control, such as social media
  5. Determine the strengths, opportunities, weaknesses and threats associated with your effort
  6. Determine your strategies/tactics, including a timeline for those tactics
  7. Create your media list (please include your advisor and Shauna Breneman, sbreneman@wisc.edu, on your list for FYI)
  8. Implement your tactics
  9. Evaluate your success based on your pre-determined goals

Click here to access public relations templates.

Click here to access the official Wisconsin Union style guide. Please use this for grammar and style standards in documents that are to be distributed externally. 

Need Help Spreading The Word About About Something Newsworthy Through The Media?

Shauna Breneman, your Wisconsin Union communications director, is here and ready to help. Services offered include but are not limited to:

  • Press release composition and/or editing
  • Media alert/advisory composition and/or editing
  • Press release and/or alert distribution to media outlets
  • Custom media distribution lists
  • Blog article composition
  • Media training
  • Crisis communication assistance
  • Public relations plan composition

You can reach Shauna at (608) 262-8862 or sbreneman@wisc.edu or find her on the 5th Floor of Memorial Union in the directors office.

Marketing Blog

Looking for our awesome Marketing blog?  This is where we give examples, recaps and brag a bit about some of the awesome work we do for our brand and clients.  

The Marketing Production Manager and Junior Designer manage the updating of these pages.  All content comes from the Marketing Specialist.  

www.wumarketing.org 

Current Marketing Staff List

Marketing Director
Kelly O'Loughlin
(608) 263-3928

Senior Marketing Rep - Signature Events and Digital Content
Monica Slater
(608) 890-0498

Marketing Rep - Dining Services
Meghan Roberts Wollack
(608) 265-4140

Marketing Rep Assistant - Dining Services
Lauren Zigler 

Marketing Rep - WUD & Outdoor UW, Social Media Manager
Stephanie Webendorfer
(608) 890-3493

Marketing Rep - Theater & Wheelhouse Studios
Angela Pfeister
(608) 263-7133

Marketing Creative Manager
Allyson Casey
(608) 262-3353

Marketing Production Manager
Jen Farley
(608) 265-5235

Graphic Designer
Megan Breene

Full contact details, cell phones and intern lists are kept in this Google doc

Marketing Promotion Annual Calendar

This annual calendar gives a snapshot for high level promotion areas that should be cross promoted on our channels.

Production Manager Guidebook

The Production Manager Guide is an in-depth resource on all marketing operations, workflow and financials:

View the Google Doc

Graphics Area transition plans

Here is the task breakdown of where graphics area tasks are transitioning:

View the Google Doc