Marketing Resources

Documents & Guides

• Brand Guides

  Guides, logos, fonts and supporting documents for Wisconsin Union and supporting brands

  These are currently on Marketing's server, the Rathshelter, in the BRAND folders, organized by unit.

  It is also located and accessible to clients in this BOX folder.

  This is managed by the Creative Services Manager.

• Business Card Ordering

  Business cards can be ordered through Digital Publishing & Printing Services (DPPS) using this guide. There are templates for standard Union, Wisconsin Union Directorate and Hoofers cards.

  You will need your internal unit's funding string to complete the transaction. 

  Please contact Jessica Seeland at seeland@wisc.edu with any questions.

   

• Logo Policy

  Formal Logo Policy, Approved by Union Council in 2015

  This is the formal policy around logo development and use through Wisconsin Union.

• Digital Signage Tracker, Channels & Zone Guide

  This document shows where all the Memorial Union and Union South screens are located, what channel be playing on which screen, info on each channel and sizes for each zone within the channels.  

• Image Resizing Tools

  Website Event Calendar Image Specifications

  Be sure to add an image to every event. The correct and required image size is 1200 pixels wide x 800 pixels high, under 500 kb. JPG is the file format.

  Here are a few tools to help crop photos for the website event calendar.

  • Adobe Express: Online Resizer & Design Tool
  • Canva: Online Design Tool
• Photography Request Form & Schedule (Hoofers, WUD, Union Events)

  Visual Media Managers (VMMs) are student photographers/videographers hired to cover Hoofers, WUD and Union events. VMM coverage is by request and first-come, first-served availability and is free to use. 

  Use this form to request VMM coverage for WUD, Hoofers & Union events.

  For all other Union marketing photography or video requests, email Tamsin Ford: tamsin.ford@wisc.edu

   

• Photo & Video Request Form (Private & Commercial Photography)

  Anyone outside of the Union or UW who wants to film & take photos in Memorial Union or Union South needs to request permission. This includes students.

  Please fill out the form on this page.

  A team member will be in touch regarding next steps.  

• Wisconsin Union's Photo Library

  High-resolution images located at wisconsinunion.photoshelter.com
  

  View the Wisconsin Union Photoshelter Guidebook here.
  
  
  This is managed by the Creative Services Manager.

• UW–Madison's Photo Library

  
  High-resolution campus photos managed by UW–Madison's Marketing Department. 

   

• Website CMS Manual & Tutorial Videos

   

  Reference the Union's CMS manual and tutorial videos for basic guides to creating web events, editing pages and more.