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Strategic Thinking at the Wisconsin Union

2018 and Beyond


As the Wisconsin Union worked toward bringing a close to a 10-year process of rebuilding Union South and renovating Memorial Union, an incredible opportunity was seen for creating an ever more positive impact on our community. Our Thinking Forward Together process, completed in 2017, sought to engage that community in a dialog to help determine the ways the Union could maximize that positive impact.

Using a variety of methods, and hoping to connect with as many constituents as possible, the Union worked to identify strengths, the ways that it might build on those strengths, and co-author with the community, how those strengths and opportunities could inform what the Wisconsin Union should aspire to be in the future, and then to create results measures—otherwise known as the the SOAR process (Strengths, Opportunities, Aspirations, Results).  The results measures take the form of our initiatives, which will be renewed each year. 

Strategic Initiatives 
2018-2019

Lead

Lead

Be the leading provider of open and accessible high quality facilities, magnetic programs and services for all members of our community. 


Foster Ownership

Foster Ownership

Foster a true sense of ownership among all Union users, especially UW-Madison students and Wisconsin Union Members. 


Build Community

Build Community

Be a relevant and active builder of a strong, engaged and inclusive community on the UW-Madison campus and beyond.


Be A Top Employer

Be A Top Employer

Create an environment where the Wisconsin Union is the coveted employer on campus at all levels of employment classifications. 


Focus on Quality

Focus on Quality

Maximize our quality of service and efficiencies in working towards our aspirations. 


About Our SOAR Process

About Our SOAR Process

The SOAR (Strengths, Opportunities, Aspirations, Results) process is a strategic thinking approach that focuses on an organization’s strengths. By using input from as many voices  as possible it seeks to understand the whole system, centering on what an organization is doing well, how that could be improved or enhanced and what is compelling to all those in the community who feel a connection to the organization’s successful future.

Read More about Our Process