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Services & Pricing

Your ultimate event price will depend on your actual usage of theater space, labor, equipment, and box office services. Pre-event meetings with union staff can help you come up with a realistic picture of the technical & rehearsal needs for your show and a reasonable estimate for the event. Your success in sticking to pre-arranged rehearsal times and equipment usage and in meeting ticket sales targets will play an important role in how closely your final invoice matches the estimate.

There are four main categories of pricing that will appear on your contract: room usage fee, theater production, front of house, and box office. This page gives detailed information on room usage fees, ticketing, theater production and labor, equipment, and hospitality.

Theater prices listed below are valid through August 31, 2022 

Room Usage Fees:

This is the basic fee for access to the space and is inclusive of some resources. Technical and Front of House staffing is additional; please see chart below. 

Shannon Hall                    WU Members/External Groups University Depts./Govt. Agencies/Non-Profit Orgs. RSO/WUD
Event Day (up to 12 hrs.) $3,300.00 $2,475.00 $1650.00
Rehearsal Day (up to 12 hrs.) $2,400.00 $1,800.00 $1200.00
Load-in / Tech Day (up to 12 hrs.) $600.00 $450.00 $300.00
Lecture Full Day (up to 12 hours) n/a $1,200.00 $800.00
Lecture 1/2 day (up to 6 hours) n/a $750.00 $500.00
Exceeding 12 hrs. in one day 600 $450.00 $300.00








Play Circle WU Members/External Groups University Depts./Govt. Agencies/Non-Profit Orgs. RSO/WUD
Event Day (up to 12 hrs.) $300.00 $225.00 $150.00
Rehearsal Day (up to 12 hrs.) $200.00 $150.00 $100.00
Load-in / Tech Day (up to 12 hrs.) $100.00 $75.00 $50.00
Exceeding 12 hrs. in one day $100.00 $75.00 $50.00




Note: If rehearsal and performance take place on the same day, the performance day fee applies. If tech and rehearsal take place on the same day, the rehearsal day fee applies.


To request Box Office services, begin by filling out this form. Requests for ticketing services should be made 30 business days prior to the target on-sale date.

The following information is required in order to set up ticket sales in our system:

  • Title, Date(s) and time(s) of event
  • Location of event (venue)
  • Ticket prices
  • Target date for tickets to go on sale
  • Information about whether it is a general seating or assigned seating event
  • Information about house scaling. Several standard tiering options are available upon request.
  • Additional information about any discounts, vouchers, or coupons that will be applied to sales (the box office must receive a physical copy of any voucher or coupon prior to tickets going on sale)
  • Information about any ticket holds or comp tickets requested

Campus Arts Ticketing Fees (all fees folded into ticket price):

    Set-Up Fee        Campus Arts Ticketing Fee Processing Fee Facility Fee Wisconsin State Sales Tax Credit Card Processing

Events at Wisconsin Union Theater (Shannon Hall or Play Circle)

In person, hybrid, or

virtual audiences.

Paid admission events $0

$1.00 per ticket sold at box office or on consignment 

$0.50 per comp ticket

$2.00 per ticket $2.00 per paid admission ticket 5.5% 5% of total credit card purchases
Free events $150 $0.50 per ticket, settled with Producer upon completion of event.   n/a 5.5% 5% of total credit card purchases (for on-line distribution)
Events at other locations (Union South, Mills Hall, Music Hall and other on and off-campus locations) Paid admission events $0

$1.00 per ticket sold at box office or on consignment

$0.50 per comp ticket
$2.00 per ticket n/a 5.5%

5% of total credit card purchases

Free Events $150

$0.50 per ticket, settled with Producer upon completion of event.

  n/a 5.5% 5% of total credit card purchases (for on-line distribution)

 (Showtime Box Office Service: Labor of 2 hr minimum)

In addition, ticket purchasers are assessed the following fees with their ticket order:

Choice of delivery method – some have an associated fee.

  • $2.00 convenience fee per ticket for all tickets purchased online, by mail, or over the phone. This applies to online distribution of free tickets as well.
  • No convenience fee for tickets purchased in person at one of our campus box office locations. Box office location & hours available here.
  • Facility fee of $2.00 per paid admission ticket for shows in Shannon Hall and Play Circle. This fee is folded into the published ticket price.

Additional Information About The Box Office:

Additional Information About the Box Office:

Night of show box office hours extends to 15 minutes after the show start time. If you would like the box office to remain open for a longer period of time, please let us know during your production meeting.

Memorial Union (in the west wing lobby on the first floor) acts as the primary box office location for Campus Arts Ticketing.

If you're interested in on-site box office services for day-of-show ticket sales, consignment tickets to sell outside of the box office, or offering coupons for discounted tickets/promotions, contact Campus Arts Ticketing at

Box Office phone: 608-262-ARTS (2787)

Seating charts of our venues are available here.

Theater Production and Labor

Labor Costs (valid through August 31, 2022):

  WU Members / External Groups University Depts. / Govt. Agencies/Non-Profit Orgs. RSO/WUD
Stagehand* $24.00/hour $22.00/hour $20.00/hour
Front of House Supervisor $21.00/hour $19.00/hour $17.00/hour
Box Office Labor $20.00/hour $18.00/hour $16.00/hour
Door Staff/Usher $18.00/hour $16.00/hour $14.00/hour

* Note - some events may necessitate the use of IATSE stagehands. Situations when this might occur are weekday, daytime events, events requiring large numbers of staff, or events occurring during holidays or UW breaks. The GM will indicate at the time of the cost estimate whether IATSE labor is likely to be needed, with the cost to be passed on to the customer.

Stage Labor/Tech crew includes:

  • Students
  • LTE
  • I.A.T.S.E. Local 251 stagehands
  • Combination of the above

The WUT Technical Director will schedule an appropriate number of stagehands to meet the needs of each event. An event in Shannon Hall requires a minimum crew of 3 stagehands (with more needed depending on the complexity of the event). Play Circle events typically require 2-3 stagehands. In most cases, shows are crewed by Student and LTE stagehands. If experienced crew members are not available for a particular show, we will hire unionized stagehands from Local 251 to fill the gap. If you prefer to work with Local 251, please request as such at the contract signing meeting.

Union Theater stagehands are not stage managers or production managers. For a successful event, groups who use the theater for live performances should provide their own stage manager and/or production manager. If you’re not sure what your needs are, or if you’re unsure about the role of stagehands at your event, discuss with theater staff at the contract signing or production meeting.

Scheduling crew breaks: daily rehearsal and performance schedules must include one hour break after five hours of work. During break time, nothing can be happening on the stage. Prior to performances, break time must be scheduled before the doors are open to the public. If using IATSE crew, additional breaks and work call rules may apply.

Theater rental and service charges are based on rental for up to 12 hours on a given day. Exceeding this 12-hour limit will result in an additional Technical/Set-Up fee.

Front of House Labor includes:

Door staff: Required for all Shannon Hall and Play Circle audience events. Shannon Hall events require a Front of House Supervisor and 2-6 door staff, depending on the anticipated audience size and needs. Play Circle events require 1-2 door staff. Groups may supplement Union Theater door staff with volunteers to greet audience members and hand out programs.

Ushers: Required for all reserved seating events in Shannon Hall (a minimum crew of 8), but are not required for general admission events. (Note: We can accommodate general admission events, but not reserved seating events, in the Play Circle).

Equipment Charges:


ITEM (unless noted, equipment priced similarly for Shannon Hall and Play Circle) WU MEMBERS/EXTERNAL GROUPS UNIV. DEPTS./GOVT AGENCIES/NON-PROFIT ORGS RSO/WUD
Ballet Barres $20.00 $15.00 $10.00
Dance Floor (Black or White), 1st Day (Play Circle) $100.00 $75.00 $50.00
Dance Floor (Black or White), Successive Day (Play Circle) $100.00 $75.00 $50.00
Dance Floor (Black), 1st Day (Shannon Hall) $180.00 $135.00 $90.00
Dance Floor (Black), Successive Day (Shannon Hall) $100.00 $75.00 $50.00
Data Projector, Play Circle $100.00 $75.00 $50.00
Data Projector, Shannon Hall $200.00 $150.00 $100.00
DVD or BluRay Player $40.00 $30.00 $20.00
Follow Spot (Shannon Hall only) $100.00 $75.00 $50.00
Gaff Tape (roll) $18.00 $18.00 $18.00
Hazer $80.00 $60.00 $40.00
Laser Pointer $12.00 $9.00 $6.00
Laundry (washer & dryer) $40.00 $30.00 $20.00
Mirror Ball (lighting) $40.00 $30.00 $20.00
Music Stand Light $2.50 $1.88 $1.25
Piano Tuning $200.00 $150.00 $100.00
Piano, Concert Classical $250.00 $187.50 $125.00
Piano, Concert Jazz $250.00 $187.50 $125.00
Pipe & Drape (per section) $30.00 $22.50 $15.00
Smoke Machine $20.00 $15.00 $10.00
Sound System Input $12.00 $9.00 $6.00
Table Cloth $5.00 $3.75 $2.50
Table Skirting $25.00 $18.75 $12.50
Timer Light (lecture) $15.00 $11.25 $7.50
Wireless Microphone Unit $100.00 $75.00 $50.00



Also available upon request (no charge):
Choral Risers
Flag (USA and State of Wisconsin)
Music Stands
Stairs to stage (default is in place)
Water pitcher/table set-up


Additional items and charges may apply to your event. There is no equipment charge for use of the following items: choral risers, curtains, and other soft goods, cyc, lectern, music stands, orchestra chairs, platforms, tables for backstage use. Learn more about technical details and equipment here


Union Catering can provide all your backstage hospitality and catering needs (outside food is not allowed). For more information, visit the catering website at:

All catering orders must be placed through the Campus Events Services Office, Memorial Union 2nd Floor:

Phone: (608) 262-2511 • Fax: (608) 265-8299 •

Please note that catering orders must be placed a minimum of 3 weeks prior to your event.

Other amenities available at Memorial Union include several restaurants and lounges, Daily Scoop ice cream, Peet's Café, and more. There is an ATM machine in the West Wing lobby on the 1st floor.

Additional Rental Policies:

Revenue Sharing: For paid admission events in Shannon Hall there is a charge of 15% of the gross ticket revenue, capping at $3,000.00.

Merchandise sales are allowed in the Sunset Lounge or Play Circle lobby during intermission and after the show. Per University policy, the Wisconsin Union receives 20% of total receipts from merchandise sales. This can be settled on the night of the show or on the invoice. Please let us know if you are planning to sell merchandise at your event.


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