UW–Madison students, this one’s for you! Kane Brown is coming to Library Mall on Saturday, Sept. 5, for a free, student-only concert presented by Amazon Music. Plus, join the ultimate back-to-school block party before the show.
Sponsored by Gatorade®, Michael Kors and SharkNinja, the event will feature sponsor pop-ups, games, product samples, creator experiences and more.
Fresh off the success of his acclaimed 2025 album, The High Road, Kane Brown will take the stage to perform recent hits and fan favorites. Internationally renowned DJ D-Nice will open the concert.
Schedule
8 a.m.–8 p.m. | Wristband Stations
Wristband stations will be located in front of Memorial Union and at the south edge of Library Mall near the University Club.
Ticketholders must present a valid Wiscard and their digital ticket confirmation to receive the wristband required for concert entry. Wristbands are nontransferable and may not be removed or sold. Guests may be asked to present their Wiscard and digital ticket confirmation at any time during the concert.
1–9 p.m. | Block Party
Stop by the south edge of Library Mall for sponsor pop-ups, games, product samples, creator experiences and more from Gatorade®, Michael Kors and SharkNinja.
5:30 p.m. | Concert Gates Open
Concert entrances will be located at the north and south sides of Library Mall. Reentry will not be permitted after a ticketholder leaves the enclosed concert area.
6:45 p.m. | DJ D-Nice
Internationally renowned DJ D-Nice will get the concert started.
7:30–8:30 p.m. | Kane Brown
Kane Brown will take the stage to perform recent hits and fan favorites.
Not Going to the Concert?
You can still stop by the block party at the south edge of Library Mall from 5:30–7:30 p.m. for sponsor pop-ups, games, product samples, creator experiences and more. A concert ticket is not required to attend the block party.
Can’t make it in person? Watch the concert livestream beginning at 7:30 p.m. CDT on the Amazon Music app, the Amazon Music channels on Twitch and Prime Video or the Amazon Live channel on Fire TV and Samsung TV.
