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Getting Started

Venue Name & Address:

Wisconsin Union Theater - Shannon Hall, Fredric March Play Circle
University of Wisconsin-Madison
Memorial Union
800 Langdon Street
Madison, WI 53706

Box Office phone: 608-262-ARTS (2787)

Campus Event Service Office (CESO) - your contact for catering
Memorial Union, 2nd floor

Staff List:

staff list



All requests to use the theater must be submitted using our on-line form. Because of high demand for use of the Wisconsin Union Theater, all groups wishing to use Shannon Hall or the Fredric March Play Circle are required to submit a formal request by filling out the “Theater Usage Request Form” which is available on the Union website at: http://www.union.wisc.edu/theaterrequest/.

Only requests submitted via this form will be considered. You will be contacted by union staff shortly after submitting the form. Groups may request specific dates or may request a date range. Events that have flexible date options are more likely to be accommodated. 

Submitting a request does not guarantee space in the theater; a booking is completed once theater availability has been confirmed and a contract has been signed. If you need assistance filling out the form or if you have questions about the booking process, please contact Heather Good. 

Eligibility: Consideration for groups that have outstanding invoices with the Wisconsin Union Theater or Wisconsin Union will be deferred until past due balances are paid off. Registered Student Organizations must have current RSO status in order to sign a contract. Sponsored groups must provide the appropriate sponsorship letter prior to signing a contract. Wisconsin Union Corporate Members must provide proof of membership. 

Booking is not done on a “first-come, first-served” basis. Priority will be given to groups/events that:

  • Are an appropriate fit for the resources of the Wisconsin Union Theater
  • Support the mission of UW-Madison and the Wisconsin Union
  • Benefit UW-Madison students


A $500 non-refundable deposit may be required in order to sign a usage agreement. Deposit is applied as payment towards final invoice.


For holds (no signed contract):

  • Dates on hold may be released at any time without penalty. Held dates that have not been confirmed with a signed contract 8 weeks prior to the event will be released.

 For confirmed reservations (signed contract):

cancellation policy



Union Catering can provide all your backstage hospitality and catering needs (outside food is not allowed). For more information, visit the catering website at: http://www.union.wisc.edu/catering/

All catering orders must be placed through the Campus Events Services Office:

Phone: (608) 262-2511 • Fax: (608) 265-8299 • events@union.wisc.edu

Please note that catering orders must be place a minimum of 2 weeks prior to your event.

Other amenities available at Memorial Union include several restaurants and lounges, Daily Scoop ice cream, Peet's Café and more. There is an ATM machine in the West Wing lobby on the 1st floor.