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Services & Pricing

Your ultimate event price will depend on your actual usage of theater space, labor, equipment, and box office services. Pre-event meetings with union staff can help you come up with a realistic picture of the technical & rehearsal needs for your show and a reasonable estimate for the event. Your success in sticking to pre-arranged rehearsal times and equipment usage and in meeting ticket sales targets will play an important role in how closely your final invoice matches the estimate.

There are four main categories of pricing which will appear on your contract: room usage fee, theater production, front of house, and box office. This page gives detailed information on room usage fees, ticketing, theater production and labor, equipment, hospitality and promotional marketing.

Theater prices listed below are effective July 1, 2018. 


Room Usage Fees:

This is the basic fee for access to the space and is inclusive of some resources. 

Shannon Hall                    WU Members/External Groups University Depts./Govt. Agencies/Non-Profit Orgs. RSO/WUD
Performance Day (12 hrs.) $3000.00 $2250.00 $1500.00
Rehearsal Day (12 hrs.) $2200.00 $1650.00 $1100.00
Tech Day (12 hrs.) $400.00 $300.00 $200.00
Classical Music Rental $1800.00 $1350.00 $900.00
Lecture (6 hrs.) $800.00 $600.00 $400.00
Lecture (12 hrs.) $1400.00 $1050.00 $700.00
Exceeding 12 hrs. in one day $400.00 $300.00 $200.00

 

 

 

 

 

 

 

Fredric March Play Circle WU Members/External Groups University Depts./Govt. Agencies/Non-Profit Orgs. RSO/WUD
Performance Day (12 hrs.) $150.00 $112.00 $75.00
Rehearsal Day (12 hrs.) $75.00 $56.25 $37.50
Tech Day (12 hrs.) $50.00 $37.50 $25.00
Exceeding 12 hrs. in one day $100.00 $75.00 $50.00
Weekly Rate $600.00 $450.00 $300.00

 

 

 

 

 

 

Note: If rehearsal and performance take place on the same day, the performance day fee applies. If tech and rehearsal take place on same day, rehearsal day fee applies.


Ticketing: 

To request Box Office services, begin by filling out this form. Requests for ticketing services should be made two weeks (10 business days) prior to the target on-sale date.

The following information is required in order to set up ticket sales in our system:

  • Title, Date(s) and time(s) of event
  • Location of event (venue)
  • Ticket prices
  • Target date for tickets to go on sale
  • Information about whether it is a general seating or assigned seating event
  • Information about house scaling. Several standard tiering options are available upon request.
  • Additional information about any discounts, vouchers, or coupons that will be applied to sales (the box office must receive a physical copy of any voucher or coupon prior to tickets going on sale)
  • Information about any ticket holds or comp tickets requested

Campus Arts Ticketing Fees (all fees folded into ticket price):

    Set-Up Fee        Campus Arts Ticketing Fee Night of Show Bow Office Service Facility Fee Wisconsin State Sales Tax Credit Card Processing
Events at Wisconsin Union Theater (Shannon Hall or Play Circle) Paid admission events $0

$1.00 per ticket sold at box office or on consignment 

$0.50 per comp ticket

$0 $2.00 per paid admission ticket 5.5% 5% of total credit card purchases
Free events $0 $0.50 per free ticket distributed through box office or on consignment $0 n/a 5.5% 5% of total credit card purchases (for on-line distribution)
Events at other locations (Union South, Mills Hall, Music Hall and other on and off-campus locations) Paid admission events $0

$1.00 per ticket sold at box office or on consignment

$0.50 per comp ticket
$75.00 + labor n/a 5.5% 5% of total credit card purchases
Free Events $0

$0.50 per free ticket distributed through box office or on consignment

$75.00 + labor n/a 5.5% 5% of total credit card purchases (for on-line distribution)

 In addition, ticket purchasers are assessed the following fees with their ticket order:

  • $4.00 convenience fee per ticket for all tickets purchased on-line, by mail, or over the phone. This applies to on-line distribution of free tickets as well.
  • No convenience fee for tickets purchased in person at one of our campus box office locations. Box office location & hours available here: https://union.wisc.edu/visit/wisconsin-union-theater/theater-tickets-2/
  • Facility fee of $2.00 per paid admission ticket for shows in Shannon Hall and Play Circle. This fee is folded into the published ticket price.

Additional Information About The Box Office:

Night of show box office hours extend to 10-30 minutes after the show start time. If you would like the box office to remain open for a longer period of time, please let us know during your production meeting. 

Permanent box office locations include: Memorial Union (in the west wing lobby on the first floor) and Vilas Hall (on the East Campus Mall side of the building at street level). 

Comp tickets are allowed up to 10% of the house. If performance reaches profit sharing revenue cap, then the renter may give away as many complimentary tickets as desired. Renter will be charged $0.15 per ticket on printed complimentary tickets.

If you're interested in remote box office services for day-of-show ticket sales, consignment tickets to sell outside of the box office, or offering coupons for discounted tickets/promotions, contact Heather Good or Ted Harks.

Box Office phone: 608-262-ARTS (2787)

Seating charts of our venues are available here


Theater Production and Labor

Labor Costs:

  WU Members / External Groups University Depts. / Govt. Agencies/Non-Profit Orgs. RSO/WUD
Stage Crew $23.00/hour $21.00/hour $19.00/hour
Front of House Supervisor $23.00/hour $18.00/hour $16.00/hour
Box Office Labor $20.00/hour $18.00/hour $16.00/hour
Door Staff/Usher $17.00/hour $15.00/hour $13.00/hour

 

Stage Labor/Tech crew includes:

  • Students
  • LTE
  • I.A.T.S.E. Local 251 stagehands
  • Combination of the above

The WUT Technical Director will schedule an appropriate number of stagehands to meet the needs of each event. An event in Shannon Hall requires a minimum crew of 3 stagehands (with more needed depending on the complexity of the event). Play Circle events typically require 2-3 stagehands. In most cases, shows are crewed by Student and LTE stagehands. If experienced crew members are not available for a particular show, we will hire unionized stagehands from Local 251 to fill the gap. If you prefer to work with Local 251, please request as such at the contract signing meeting.

Union Theater stagehands are not stage managers or production managers. For a successful event, groups who use the theater for live performances should provide their own stage manager and/or production manager. If you’re not sure what your needs are, or if you’re unsure about the role of stagehands at your event, discuss with theater staff at the contract signing or production meeting.

Scheduling crew breaks: daily rehearsal and performance schedules must include one hour break after five hours of work. During break time, nothing can be happening on the stage. Prior to performances, break time must be scheduled before the doors are open to the public. If using IATSE crew, additional breaks and work call rules may apply.

Theater rental and service charges are based on rental for up to 12 hours on a given day. Exceeding this 12-hour limit will result in an additional Technical/Set-Up fee.

Front of House Labor includes:

Door staff: Required for all Shannon Hall and Play Circle audience events. Shannon Hall events require a Front of House Supervisor and 2-6 door staff, depending on the anticipated audience size and needs. Play Circle events require 1-2 door staff. Groups may supplement Union Theater door staff with volunteers to greet audience members and hand out programs.

Ushers: Required for all reserved seating events in Shannon Hall (a minimum crew of 8), but are not required for general admission events. (Note: We can accommodate general admission events, but not reserved seating events, in the Play Circle).


Equipment Charges:

 

ITEM (unless noted, equipment priced similarly for Shannon Hall and Play Circle) WU MEMBERS/EXTERNAL GROUPS UNIV. DEPTS./GOVT AGENCIES/NON-PROFIT ORGS RSO/WUD
Ballet Barres $20.00 $15.00 $10.00
Dance Floor (Black or White), 1st Day (Play Circle) $100.00 $75.00 $50.00
Dance Floor (Black or White), Successive Day (Play Circle) $100.00 $75.00 $50.00
Dance Floor (Black), 1st Day (Shannon Hall) $180.00 $135.00 $90.00
Dance Floor (Black), Successive Day (Shannon Hall) $100.00 $75.00 $50.00
Data Projector, Play Circle $100.00 $75.00 $50.00
Data Projector, Shannon Hall $200.00 $150.00 $100.00
DVD or BluRay Player $40.00 $30.00 $20.00
Follow Spot (Shannon Hall only) $100.00 $75.00 $50.00
Gaff Tape (roll) $18.00 $18.00 $18.00
Hazer $80.00 $60.00 $40.00
Laser Pointer $12.00 $9.00 $6.00
Laundry (washer & dryer) $40.00 $30.00 $20.00
Mirror Ball (lighting) $40.00 $30.00 $20.00
Music Stand Light $2.50 $1.88 $1.25
Piano Tuning $200.00 $150.00 $100.00
Piano, Concert Classical $250.00 $187.50 $125.00
Piano, Concert Jazz $250.00 $187.50 $125.00
Pipe & Drape (per section) $30.00 $22.50 $15.00
Smoke Machine $20.00 $15.00 $10.00
Sound System Input $12.00 $9.00 $6.00
Table Cloth $5.00 $3.75 $2.50
Table Skirting $25.00 $18.75 $12.50
Timer Light (lecture) $15.00 $11.25 $7.50
Wireless Microphone Unit $100.00 $75.00 $50.00

 

 

Also available upon request (no charge):
Chairs
Choral Risers
Flag (USA and State of Wisconsin)
Lectern
Music Stands
Platforms
Stairs to stage (default is in place)
Stools
Tables
Water pitcher/table set-up

 

Additional items and charges may apply to your event. There is no equipment charge for use of the following items: choral risers, curtains and other soft goods, cyc, lectern, music stands, orchestra chairs, platforms, tables for backstage use. Learn more about technical details and equipment here


Hospitality

Union Catering can provide all your backstage hospitality and catering needs (outside food is not allowed). For more information, visit the catering website at: http://www.union.wisc.edu/catering/

All catering orders must be placed through the Campus Events Services Office, Memorial Union 2nd Floor:

Phone: (608) 262-2511 • Fax: (608) 265-8299 • events@union.wisc.edu

Please note that catering orders must be place a minimum of 2 weeks prior to your event.

Other amenities available at Memorial Union include several restaurants and lounges, Daily Scoop ice cream, Peet's Café and more. There is an ATM machine in the West Wing lobby on the 1st floor.


Promotional Marketing

When creating posters and other materials for your event, please be sure to use correct information about the theater: Wisconsin Union Theater - Shannon Hall or Wisconsin Union Theater - Fredric March Play Circle. 

Print Materials

We have limited room for small handbills or brochures and posters. Please give items to Heather Good for distribution in our brochure racks & bulletin boards.

Website

The Wisconsin Union website (https://union.wisc.edu/events-and-activities/event-calendar/) does include event listings for free and ticketed events taking place in Shannon Hall and the Play Circle. 

We will create an event page for you, which will be included in the Union's calendar of events.  In order to do so, please email the following information to Sandy Peterson:

1. Exact title & time of your event

2. Ticket cost (if any)

3. Short description of the event (no more than 80 characters)

4. Long description of the event (This can be as long as it needs to be and should include details about the hosting group/ organization and the event)

5. Any links you'd like included (Facebook, Twitter, Instagram, YouTube, etc.)

6. Photo/image (at least 1150w x 700h pixels) 

It may take up to a week to get these items posted on our site, so early communication is recommended. If your event is ticketed, please provide all web information to Sandy at least 1 week before your tickets on sale date.

Note for Registered Student Organizations:  If you wish to market your event to the general public, you must have full sponsorship from a university department. For more information, please see the Center for Leadership & Involvement website: http://cfli.wisc.edu/student_organizations.htm. If you are doing an event as a fundraiser for a charitable cause, please request our fundraiser info sheet.


Additional Rental Policies:

Revenue Sharing: For paid admission events in Shannon Hall there is a charge of 15% of the gross ticket revenue, capping at $3000.00.

Merchandise sales are allowed in the Sunset Lounge or Play Circle lobby during intermission and after the show. Per University policy, the Wisconsin Union receives 20% of total receipts from merchandise sales. This can be settled on the night of the show or on the invoice. Please let us know if you are planning to sell merchandise at your event.