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WEI's 20th Anniversary Event: Doing Well by Doing Good

  • thumbnail WEI 20th Anniversary WI Union Theater evening event 10 18 16

The Wisconsin Environmental Initiative (WEI) is hosting this free event, headlined by Joel Makower and retired Marine Col. Mark “Puck” Mykleby (co-authors of a newly published book “The New Grand Strategy: Restoring America's Prosperity, Security and Sustainability in the 21st Century").

With the lead-up to the 2016 election in mind, it’s time to move beyond the partisan rhetoric and carry out a visionary, yet realistic plan that leads to:

  • More job creation and responsible economic development
  • Energy security through clean, renewable sources
  • Smarter, more affordable housing
  • Food security and entrepreneurship
  • Reduced social/economic disparities
  • Colleges and universities as sustainability hubs

Additional benefits include: lowered crime, increased prosperity, more resilient cities, lower police costs, better public health, and reduced carbon emissions.

This event will include a reaction panel and conversation among Wisconsin leaders focusing on themes from the book, including ways to spur market demand and innovations in real estate, infrastructure and walkable communities, regenerative agriculture and food-based entrepreneurs, and resource productivity — including innovations in health care, clean energy and advanced manufacturing.

Join a diverse group of leaders including top elected officials, state and local government staff, business and nonprofit leaders, UW representatives and other professionals in an important conversation about our future prosperity and sustainability. 


This event is free, but please register in advance here.


Joel Makower is chairman and executive editor of GreenBiz Group, Inc., a media and events company focusing on sustainable business and clean technology. Makower hosts the annual GreenBiz forums as well as the VERGE conferences produced around the world by his company, and he is principal author of GreenBiz's annual "State of Green Business" report. A former nationally syndicated columnist, Makower is author of more than a dozen other books, including Strategies for the Green Economy (2008), The E-Factor (1993), and Beyond the Bottom Line (1994), the latter of which is among the earliest books on corporate environmental responsibility and corporate social responsibility. The Associated Press has called him "the guru of green business practices."

Mark "Puck" Mykleby is a founder and co-director of the Strategic Innovation Lab at Case Western Reserve University. He was commissioned as a second lieutenant in the Marine Corps following his graduation from the U.S. Naval Academy in 1987. Designated as a qualified F/A-18 pilot in December 1990, he served in five fleet fighter squadrons from 1991 to 2006, in support of Operations Provide Promise, Deny Flight, Southern Watch, Enduring Freedom, and Iraqi Freedom. In 2007, Mykleby was assigned to the U.S. Special Operations Command, where he developed strategy for the Special Operations Forces. From 2009 until 2011, he served as a special strategic assistant to the Chairman of the Joint Chiefs of Staff. In that capacity, he coauthored with Navy Captain Wayne Porter A National Strategic Narrative, a concept and vision for a twenty-first-century grand strategy for the nation. Mykleby retired from the Marine Corps in 2011.

LINKS: About "The New Grand Strategy", Wisconsin Environmental Initiative 

thumbnail WEI 20th Anniversary Event poster with Morgridge logo final

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