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Originally a small campus publication, The Onion was created in 1988 by University of Wisconsin-Madison students Tim Keck and Christopher Johnson. Scott Dikkers began his involvement with The Onion by creating cartoons for the first few issues, soon becoming the de facto editor of the publication. Today, he is the longest serving editor-in-chief of The Onion, the current host of "The Comedy Insider Podcast," and the author and co-author of many books, including “Our Dumb World,” “Our Dumb Century,” and “Outrageous Marketing.”
During his lecture “The Funny Story Behind Funny Stories,” Dikkers will share his story of building a world-renowned brand with almost no marketing budget and developing a creative culture of brutal honesty and freedom.
Shannon Hall's doors will open 30 minutes before the listed start time, at 7:00 PM. This event is free to attend for UW-Madison students, staff and faculty, and seating is available on a first come, first served basis. Dikkers' talk will be followed by a 30-minute Q&A session.