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March Madness at the Union

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Watch March Madness at The Sett and Rathskeller!

Don’t miss any of the action this March! Get great deals on food, enjoy the games on an 180-inch screen, compete in the Bracket Challenge, and be sure to follow the Wisconsin Union on Twitter to participate in the Daily Scoop Ice Cream Flavor Faceoff.

Game Watches

  • First Round: March 16th, 17th
  • Second Round: March 18th, 19th
  • Sweet 16: March 23rd, 24th
  • Elite 8: March 25th, 26th
  • Final Four: April 1st
  • National Championship: April 3rd


Bracket Challenge Rules:

  • One entry per person, open to anyone!
  • Correct predictions earn entries into the raffle for prizes, with correct predictions in later rounds earning additional entries 
  • You're not penalized for having a bad bracket, everyone has chance to be randomly chosen!
  • Completed brackets must be submitted by 11am CST March 16th
  • Wisconsin Union employees are not eligible to win

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Memorial Union

Daily Scoop in Memorial Union

Memorial Union

Open Now

Saturday: 10:30am to 6pm

Additional Dates & Times

March 26th | 11am to 8pm
March Madness at the Union
April 1st | 3pm to 8pm
March Madness at the Union
April 3rd | 7pm to 11pm
March Madness at the Union