Apparel company Iron Joc and Wisconsin Union launch a clothing line collaboration
The Wisconsin Union team and University of Wisconsin–Madison alumnus-owned and Wisconsin-based Iron Joc Performance Gear and Apparel have launched a line of Iron Joc’s performance clothing with the Union’s iconic, trademarked Terrace chair sunburst image exclusively online and at the Badger Market at Memorial Union in Madison, Wis.
The Iron Joc and Wisconsin Union collaboration includes seven clothing selections with the trademarked Terrace sunburst chairback image on the left sleeve or back, including hoodies, t-shirts, a polo shirt, and a racerback tank top. The Iron Joc and Wisconsin Union teams anticipate changing the available types of performance apparel throughout the year.
Iron Joc’s apparel includes exclusive fabric, called Enduretech, which features woven-in nano-silver technology that aims to eliminate odor-causing bacteria. The Iron Joc team weaves in the nano-silver technology to prevent the technology from washing or fading and uses lightweight, four-way spandex material designed for fast drying as well as sweat and water-wicking.
Iron Joc Founder and CEO Paul Hanson shared his thoughts on the new venture saying, “We are very excited to be working with the Union team and to be offering customers our gear with the special sunburst image. The University of Wisconsin–Madison is important to us, and we are thrilled to work with our brand ambassador, Braelon Allen, to promote this relationship.”
Sales from this new clothing line, in part, help support the Wisconsin Union’s ability to host more than 1,000 events each year, offer activities, maintain its buildings Memorial Union and Union South, provide dining options in downtown Madison, and provide student leadership opportunities for hundreds of students annually.
UW–Madison students in the Wisconsin Union’s clubs and committees that make up the Wisconsin Union Directorate plan most of the Union’s events, providing the students with hands-on leadership and professional development opportunities as well as academic stipends of up to 80% of in-state tuition for some student leaders. The Wisconsin Union is a non-profit organization.
“The purchase of apparel in the Wisconsin Union and Iron Joc collaborative clothing line makes a difference in the lives of UW–Madison students,” Wisconsin Union Deputy Director Susan Dibbell said.